Case Study: 5× More Email Revenue in Under Six Months
How U.N. Luggage, a local retail brand in Winnipeg transformed its Klaviyo performance through better systems and deliverability.
The Challenge:
U.N. Luggage had been using Klaviyo for a while, but felt they weren’t getting nearly close to the potential of what was possible with the platform. They struggled to grow their email list, and stay out of spam folders when sending marketing campaigns. They had some basic flows set up, but weren’t seeing results they were happy with.
The Solution:
I started by rebuilding Klaviyo from the ground up.
We fixed deliverability issues by authenticating the sending domain and improving segmentation so campaigns reached the inbox again.
Next, I redesigned the popup offer to increase signups, and built a new welcome flow that turned first-time subscribers into first-time buyers.
From there, we expanded the account with six additional automated flows that built trust, encouraged repeat purchases, and brought structure to their email strategy.
Every change was tested and refined with data, creating a system that now runs smoothly and consistently drives results.
The Outcome:
Six months later, they now get a ~50x ROI from Klaviyo. Here’s what their Klaviyo dashboard looks like:
Flows and campaigns now perform reliably, with higher engagement and stronger conversions across every metric.
Klaviyo has become one of their most consistent revenue channels.
Email list growth:
List growth accelerated immediately after the new signup strategy and welcome flow were implemented.
Subscriber growth is now over 18× higher than before, and as we continue to A/B test and refine the offer, the rate of growth keeps increasing.
Want results like this for your store?
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