Stores that convert. Emails that build loyalty. The strategy connecting them.

I'm a Shopify Growth Partner for growing brands. Not a freelancer, not an agency. Just one person who learns your business and moves your numbers.

Currently accepting one or two new partners for Q3 2026 · Winnipeg, MB, working with brands anywhere
unluggage.com
A Shopify storefront built for conversion
+54%
Online revenue in 12 months
Specialized expertise in
Shopify Shopify
Klaviyo Klaviyo
Sound familiar?

It's usually not the store or the products. It's that nobody treats your digital channels like the growth engine they are.

Maybe you hired an agency and the work never felt like yours. Generic templates. Account managers who'd never used your product. Invoices that didn't add up.

Or you're running it yourself. Shopify and Klaviyo work, technically, but you can feel the money you're not making.

Either way, it's the same gap. The digital side hasn't caught up with the rest of your business.

What's possible

What a year of partnership produced.

+54%
Online revenue
+65%
Online orders
+1,480%
Email flow revenue

U.N. Luggage, twelve months in. See how it happened →

What I do

Four things I take off your plate.

The work that moves the numbers.

01

Shopify Storefront

Custom development, theme work, conversion optimization. Your store gets faster, sharper, and better at converting. Week over week.

02

Email & SMS Marketing

Klaviyo and SMS, end to end: flows, campaigns, list growth, design, sends. Email becomes a real revenue channel, not an afterthought.

03

Growth & Conversion Optimization

Steady gains in revenue, conversion rate, and customer lifetime value. I bring ideas to every meeting; we act on the ones worth it.

04

Brand & Visual Direction

Graphic design, content, and a consistent look across your site, email, and promotions. Custom work that actually looks like your brand. Never templated.

Merak Lee, Shopify Growth Partner
How I work

Built to work like a partner.

The difference between someone you hire and someone who's in it with you.

01

One person, deep context

No account managers, no handoffs, no junior staff on your budget. Just me, getting to know your business better every month. Decisions get faster. The work gets sharper.

02

Embedded like part of your team

I work like I'm on your team, and bill like a contractor. Weekly meetings, proactive ideas, quick replies. A senior hire's impact, without the headcount.

03

Specialized in Shopify and Klaviyo

I'd rather do two things brilliantly than ten things adequately. Paid ads, social, and PR aren't my lane. Shopify and Klaviyo are, and the focus shows.

Beyond the basics

Most Shopify partners stop at the theme. I don't.

When it's worth it, I build custom apps, automate the busywork, and replace pricey third-party subscriptions with tools built for exactly what you need.

For some clients it barely comes up. For others it's the reason they hired me. Either way, when you ask "can we make Shopify do this?" the answer is almost always yes.

// replace $189/mo subscription
app.post('/loyalty/redeem', async (req) => {
  const customer = await shopify.customers
    .get(req.body.customer_id);
  return applyPoints(customer, req.body);
});
Purpose-built, not subscribed to.
Get in touch

Think your store has another gear?

Book a call or send a message. I'll get back to you within a day.

Book a 30-minute call
📍 Winnipeg, Manitoba
or send a message
Thanks. I'll be in touch within a day.